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MarketingSherpa Insights from October 29 – November 9 |
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A Deep Elemental Force: What (truly) is marketing? | | The word "marketing" is often misunderstood and undervalued. Flint McGlaughlin discusses how marketing is a force that can be wielded far beyond the marketplace. In fact, if used carefully, it can be a change agent for the good of society. | | |
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Social Media Marketing on YouTube and Instagram: What we learned from social media fitness star Stephanie Buttermore, Ph.D. | | With over 670,000 followers in just two years, Stephanie Buttermore has learned a thing or two about social media marketing. Watch the interview to get ideas for building your audience on social media, as well as an influencer’s perspective on how to partner with influencers. | | |
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How to Overcome the 3 Biggest Hurdles of Marketing Experimentation (via American Marketing Association) | | Daniel Burstein shares some radical advice to help you overcome hurdles that impede marketing experimentation and to help you squeeze the most value and customer discoveries from your marketing technology. | | |
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Get 21 Free Tools & Concepts that Have Helped Capture More Than $500 Million in Test Wins | | Discover the actual methodology scientists at MECLABS Institute employ to help you decode your customer’s thinking. Here are just a few of the resources in this free download: 3 vital conversion heuristics, a formula for display ads, 9 case studies, a simple tool to maximize email results, and more. | | |
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These are the most popular resources from the last 14 days | | Landing Page Segmentation Worksheet MECLABS Institute Test Discovery Tool: Build a custom discovery library for your organization Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test MarketingSherpa B2B Marketing Benchmark Report Email Marketing: Bundle of 6 checklists to optimize your email marketing MarketingSherpa Customer Satisfaction Research Study A Model of your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins Test Planning Scenario Tool Marketing Strategy & Value Proposition Reports Bundle Lead Generation and Inbound Marketing Reports Bundle | Coming soon ... | | The MarketingSherpa family (including MarketingExperiments and MECLABS Institute) is increasing its content and research investment. Be on the lookout for these upcoming topics: Does Green Marketing Really Work? The launch of the new MarketingSherpa Podcast A mobile messaging micro-class to help you maximize your response in a mobile-first environment How to be customer-first in mobile-first (if you have examples you would like to share, let us know by replying to this email) How the MECLABS Conversion Sequence Heuristic can be applied to mobile marketing (if you have examples you would like to share, let us know by replying to this email) Plus more mobile marketing topics ... |
| | 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | | |
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