Influencer or creator? Here’s how marketers can know who to hire Influencer and creator marketing is still on the rise, and the shifts that affect whether marketers partner with one versus the other are just part of the ongoing evolution. Additional coverage: - To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes.
- You'd think it's a no-brainer for advertisers to get into gaming however they can, given the audience there is hard to reach anywhere else. Two gaming experts at Media.Monks explain why it's a lot more complicated than just buying a "spot."
- Brands have been spending more on TikTok leading up to the holiday season this year, teeing up the platform to play an important role in their holiday marketing efforts.
- To see how families are grappling with generative AI, Kantar's new survey looked at how "habits, hopes and fears” vary.
- Influencer agency Billion Dollar Boy last week launched its new innovation unit, Muse, dedicated to generative AI and emerging technologies.
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| Top Stories |  | | Ivy Liu |
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| | | | | Influencer and creator marketing is still on the rise, and the shifts that affect whether marketers partner with one versus the other are just part of the ongoing evolution. | | |
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howdy! | | | | | To what extent copyright law applies to generative AI tools is a legal gray area — and cause for concern among companies using these tools for commercial purposes. | | |
| | | | | Publishers are seeking a technology solution that unlocks their vertical video strategies across the wider web. | | |
| Advertisement |  | | |
howdy! | | | | | You’d think it’s a no-brainer for advertisers to get into gaming however they can, given the audience there is hard to reach anywhere else. Two gaming experts at Media.Monks explain why it’s a lot more complicated than just buying a “spot.” | | |
| | | | | With targeted, personalized and engaging experiences, direct mail has become a customer acquisition powerhouse. | | |
howdy! | | | | | Brands have been spending more on TikTok leading up to the holiday season this year, teeing up the platform to play an important role in their holiday marketing efforts. | | |
| Advertisement |  | | |
| | | | | As publishers hope to see an ad revenue boost in 2024, they are moving deals from the open marketplace to direct-sold. | | |
howdy! | | | | | To see how families are grappling with generative AI, Kantar’s new survey looked at how “habits, hopes and fears” vary. | | |
howdy! | | | | | To see how families are grappling with generative AI, Kantar’s new survey looked at how “habits, hopes and fears” vary. | | |
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