The Magic of Fringe Sport? Improving Lives

Peter Keller launched Fringe Sport in 2010 to help folks assemble home-based gyms. He also wanted to make a lot of money. "I was very financially motivated," he told me. Then he attended a seminar a few years ago that focused on a company's purpose, its mission.

Influencer Marketing 101, Part 1: What Is It?

What do Kim Kardashian, Armando Roggio, and your neighbor have in common? They're all influencers. Influencer marketing is the digital equivalent of word-of-mouth promotion. Within ecommerce, we can segment influencers into three categories: celebrities...

🔥 Today's Great Ecommerce Idea

Use Headlines on Product Pages

"Don’t rely solely on product names to drive conversions. Use product-page headlines to call out popular features and trigger the senses. You’ll experience better engagement — and more conversions." - Pamela Hazelton, Contributing Editor; Consultant, Author, Speaker

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Quality and Craft Drive Chisos Boots Founder

Personal-care Founder: No More Petrochemicals

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