A large majority of consumers prefer email when it comes to contact from brands.

The brand has expanded into a DTC outfit with candles, roll-on fragrances and more.

Ogilvy New York's new brand campaign for IHG's Holiday Inn and Holiday Inn Express focuses less on amenities than on human interaction.

Finding music that resonates with a specific consumer segment can help your brand stick out in their minds.

So why would the former CMO of Old Navy and Cole Haan with an earlier role leading International Marketing for Converse decide to become the CMO of Challenger Brand, Oscar Health? Find out from Ivan Wicksteed himself in this deep dive into modernizing the customer experience in one of the most complicated categories of all time, health care.