Hi John,

About 91% of US consumers plan to travel domestically this year, and 50% plan to go abroad, according to Nationwide Travel Insurance. 

EMARKETER’s latest snapshot, “Travel Industry Outlook 2024: How Advertisers Can Capitalize on the Resiliency of Tourism,” explores what motivates consumers to hit the road, how sports and entertainment events like Taylor Swift’s Eras Tour are boosting travel, the impact of AI, and more.

Grab your copy now. This EMARKETER snapshot is made possible by StackAdapt.

Sincerely,
EMARKETER Editors