| While Day 2 of The MarTech Conference gets underway today, we’re still catching our breath from yesterday’s lineup of talks. Microsoft’s Talisha Padgett, in her keynote presentation, offered actionable ways marketers can infuse new genAI tools in all areas of the customer journey. Read about some of those tactics here. And if you haven’t registered yet, sign up here to attend Day 2. It’s free! What I liked the most about the keynote is the spirit of experimentation and discovery. As Milton Hwang points out, it’s on marketing leaders to take this new technology and tie it to the customer. That means getting personal by delivering a personalized experience. Oh, and the democratization of martech throughout the organization, with NLP and chatbot navigation, makes everybody on the marketing team a marketing leader. See you all at The MarTech Conference Day 2! Chris Wood Editor | 