For several years now, colleges have seen fewer in-person campus visits early in the search process, with prospective students holding off on visits until they have a short list. This trend is increasingly evident amid the pandemic, as virtual events are now a necessity.
This Chronicle issue brief, "The Next Enrollment Challenge," advises colleges on how to cultivate their virtual presence, including revamping websites, and developing polished online tours with informative webinars and an engaging social media presence.
