While many in academe view the influx of business-style practices as an unwelcome invasion, American University has embraced corporate thinking to revamp its student services. Referencing Wegmans as inspiration, the college set out to refine its customer service, improve organizational structures, and decrease internal competition for resources. Campus leaders then worked with students to establish a more efficient student services model. Purchase "The Innovation Imperative" to learn more. 

This essential  Chronicle report explores how improving the student experience pays off with higher retention and graduation rates, and leads to more satisfied alumni and more generous donors.

Purchase the report and gain access to:

• 15 case studies on utilizing innovation in academe
• Insight on the barriers to change and stigma surrounding innovation
• Advice into how to focus on the right ideas that impact meaningful reform
• The argument for business and academic innovation on campuses

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