Gummies that taste better than candy aren’t enough for today’s consumers. Shoppers have gotten savvier — and more demanding, especially as inflation-jacked prices stick around.

Flavor, texture and dosage challenges formerly limited what brands could create. Fortunately, technical innovations have opened the door to new product possibilities that can deliver not only taste, texture and convenience but a broader spectrum of nutrients in more efficacious, chewy doses.

To make these elevated products, brands need contract manufacturers with experience in this sticky format who can remain flexible and accommodate formulation specifications. Download today to learn how Funtrition partners with brands and private labelers to bring new ingredients to market and provide clean, natural and plant-based solutions to gummy formulation challenges.