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| Who needs Kendall when you've got VFX? By Angela Natividad Well, this is certainly a realistic metaphor for life. Impact BBDO Jeddah and Glassworks Barcelona joined forces to produce "Hand in Hand, We Can" for Pepsi Arabia. Directed by Ernest Desumbila of Sauvage, it features six Saudi Arabian athletes, though they're very nearly eclipsed by the fantastical creatures they're fighting in a stark desert landscape.... Read more » |
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| Pizza chain rolls out Sensory Sensitive Sundays By Robert Klara |
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| Promoted Content by Adobe | | Robo-advisors upend the status quo |
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| Approach to a sensitive topic goes awry By Patrick Coffee |
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| Vilebrequin's core product is still its $280 signature swim trunks By Robert Klara |
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| 'Brain portraits' help commemorate the agency's centennial By Christine Birkner This month, Grey is turning 100, and the agency is celebrating the major milestone by unveiling a colorful new logo. The multicolor centennial logo is a statement about the agency's innovative, creative culture and how much it values the collective brain power of its 5,000 employees. Grey created the logo using a brain wave-monitoring headset... Read more » |
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| It's just on the tip of our tongues By Angela Natividad If mobile is now our most intimate technology, it stands to reason it can be used to remind us of our humanity. (And even our mortality.) We're naturally inclined to attribute human characteristics to the apps that continuously follow us around, which is part of why Siri is so amusing and Alexa so charmingly useful.... Read more » |
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| Virtue produced the brand's first global campaign By Patrick Coffee At first glance, the world's coolest media company and its best-known purveyor of yoga pants may seem like an odd pairing. Yet, Lululemon picked Vice's in-house agency, Virtue, to reintroduce its name to the world with its first global ad campaign. The Canadian brand's evp of brand and community Duke Stump called the Virtue partnership... Read more » |
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| Featured Jobs | | Talk to Jess, LLC Studio City, California | | The Marketing Division New York City, New York (US) | | AKQA San Francisco, California | | Haymarket Media Group New York City, New York (US) | | Criterion Global | International Media Planning + Buying New York City, New York | | |
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| Wrigley explains why it was taken down By Tim Nudd Skittles has a long and mostly proud history of celebrating anatomical oddities and physical ailments, from the famous "Touch" and "Beard" spots a decade ago to more recent work like "Bleachers." But the brand's Mother's Day ad for 2017, by DDB Chicago, apparently went a little too far, with its dramatization of a mother and... Read more » |
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| It's about 'empowerment and confidence' By David Gianatasio Liquid-Plumr cracks wise in this new commercial from FCB Chicago. Various folks, ranging from a firefighter and florist to a bowler and boxer, expose some backside cleavage (though nothing overtly NSFW) as Rosemary Clooney's jaunty "Too Marvelous for Words" plays in the background. "There's a Plumr in all of us," proclaims the voiceover. A spiffy... Read more » |
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| It's a limited-time promo, but will health advocates be sweet on it? By Robert Klara Back in the good old days, when kids across America dug into sugar-laden breakfast cereals with nary a concerned glance from Mom, fans of Lucky Charms could be divided into two camps. There were those who simply gorged themselves on all that varicolored, crazy-shaped kibble. And then there were the young ones with the strength... Read more » |
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