Amazon is asking to sell all of the ad inventory from publishers’ IMDb TV channels, but publishers may receive less than half of the resulting revenue.
September 17, 2019

Amazon’s free, ad-supported streaming video service IMDb TV plans to follow rival services by adding linear channels from TV networks and other media companies to its service by the end of this year. However, publishers are pushing back against Amazon’s deal terms. Read more below.

Other things to know about
  • The Digiday Programmatic Media Summit agenda is now live. See what we’ll explore with leaders from Dotdash, BuzzFeed and more over three days of connecting and networking here.
  • Affiliate marketing requires affiliates. In a new guide, marketers can learn how to formulate compelling offers to get influencers and other partners onboard, and how to manage and maintain those relationships. Sponsored by Tune.
Top Stories
Video Anywhere
Amazon is asking to sell all of the ad inventory from publishers’ IMDb TV channels, but publishers may receive less than half of the resulting revenue.
howdy!
DIGIDAY+ MEMBER EXCLUSIVE
Some ad tech vendors have interpreted Apple’s latest compliance stipulations for in-app ad targeting on iOS devices as a sign that the platform tends to pull it entirely.
Sponsored by Duration Media
More and more marketers and publishers are reaching the seemingly counterintuitive conclusion that a decrease in ads can lead to an increase in ad revenue and ROI. The idea: Advertising is worth more when it stands out.
Advertisement
howdy!
Marketing on Platforms
Ally financial took a new approach to marketing this year, looking at the platforms it would spend on and making creative specifically tailored to them. The company also increased its digital budget.
Sponsored by Facebook
A growing number of app publishers and developers are using interactive ad formats to reframe digital advertising as an enhancement to user experience rather than an intrusion. Gaming apps are leading the trend.
howdy!
Godiva wants consumers to visit its boutiques and cafes as well as buy it more in the supermarket. That’s why the company is spending more on digital this year.
Advertisement
Sponsored by Hightail
Marketers live and die by the images, videos and other media assets that bring their campaigns to life. But according to new research from Digiday and Hightail, a shocking 80 percent of marketers say they're dissatisfied with their companies’ current processes for creative production and review. Download the guide to learn more.
howdy!
Subscriptions
The Daily Beast’s membership program is on pace to exceed its yearly subscriber target several months early, thanks to lower prices and a deeper understanding of what its most engaged audiences like to read.
howdy!
Brands in Culture
The ASMR community initially grew on Reddit it has since spread elsewhere, mostly to YouTube.

All Latest Stories

Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor Insider Inc, home to the Business Insider and Insider brands, is on a road to diversification. For Insider, the metaphor is a three-legged stool, with advertising, subscriptions and a broader category encompassing commerce, licensing and other revenue opportunities. Pete Spande, CRO and publisher of […]
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006