The Coca-Cola Company and Hershey share influencer plans ahead of the Games.
May 09, 2024

Is it time to change the agency holdco model?

Industry observers wonder if it's best to build, buy or rip up and start again with the agency holding company model.

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The Coca-Cola Company and Hershey share influencer plans ahead of the Games.
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Some publishers are expecting the worst while others aren’t sweating the “what ifs” as Oct. 1 approaches.
According to new research from Activision Blizzard Media, differences in playing behavior impact the likelihood of identifying as a gamer and how players receive and respond to in-game advertising.
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This is the fifth and final installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.
Marketers are optimizing campaign targeting and messaging by leveraging data-driven consumer insights.
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ITV Studios’ expansion into metaverse platforms represents one way the company is looking to take advantage of its ownership of the broader The Voice brand without having to deal with regional partners such as NBC.
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Brands are going beyond generative AI tools like ChatGPT and using AI applications for marketing tasks like product recommendations, website personalizations, testing and optimization.
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Independent marketing and communications agency Boathouse is adding a supplier diversity program on May 16 as part of expanding its diversity initiatives more widely.
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In this edition of the Digiday+ Research Briefing, we examine how influencers see more Instagram engagement with still images than Reels, how publishers aren’t yet worried about the impact of a potential TikTok ban on their revenues and what types of first-party data are most important to marketers for ad targeting on streaming platforms, as seen in recent data from Digiday+ Research.
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