Last fall Procter & Gamble officially spun off several beauty brands, including CoverGirl, to Coty, and that ownership shift elevated CoverGirl's brand status. Instead of being one of the lowest priority brands at P&G, it's now one of the highest priority brands at an organization that's purely focused on beauty, explained CoverGirl svp of Ukonwa...
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Brand Marketing Daily
October 12, 2017
The top trends and topics for marketers
Celebrating the Power of Makeup, Removing the 'Male Gaze'
By Kristina Monllos
Last fall Procter & Gamble officially spun off several beauty brands, including CoverGirl, to Coty, and that ownership shift elevated CoverGirl's brand status. Instead of being one of the lowest priority brands at P&G, it's now one of the highest priority brands at an organization that's purely focused on beauty, explained CoverGirl svp of Ukonwa...
Read more »
Singing Irish songs and drinking whiskey isn't just for white men
By Jane L. Levere
Promoted Content by AppNexus
'Get house proud,' says Humanaut campaign
By T.L. Stanley
Functional fun from BBDO
By David Gianatasio
Agencies might feel the pressure as P&G looks for faster ways to grow
By Kristina Monllos
Procter & Gamble just won a long-fought battle against activist investor Nelson Peltz, founding partner of hedge fund Trian Partners, the consumer goods giant announced today. Peltz nabbed a $3.5 billion stake in the company earlier this year; he wanted to land a seat on the board to shake up P&G as Wall Street investors...
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