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Celebrating the Power of Makeup, Removing the 'Male Gaze' By Kristina Monllos Last fall Procter & Gamble officially spun off several beauty brands, including CoverGirl, to Coty, and that ownership shift elevated CoverGirl's brand status. Instead of being one of the lowest priority brands at P&G, it's now one of the highest priority brands at an organization that's purely focused on beauty, explained CoverGirl svp of Ukonwa... Read more » |
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Singing Irish songs and drinking whiskey isn't just for white men By Jane L. Levere |
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Promoted Content by AppNexus | |
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'Get house proud,' says Humanaut campaign By T.L. Stanley |
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Functional fun from BBDO By David Gianatasio |
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Agencies might feel the pressure as P&G looks for faster ways to grow By Kristina Monllos Procter & Gamble just won a long-fought battle against activist investor Nelson Peltz, founding partner of hedge fund Trian Partners, the consumer goods giant announced today. Peltz nabbed a $3.5 billion stake in the company earlier this year; he wanted to land a seat on the board to shake up P&G as Wall Street investors... Read more » |
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