SEO Tip of the Week: Publishing user-generated content
Taken from Econsultancy's SEO Best Practice Guide
"UGC can be especially good at helping to improve conversion rates. There is more implicit trust in content that is written by other people and there is real value in the insight that a company’s customers can give other customers. Often this will be best handled by a third-party review site – however, note that this content is not always seen as content on the page for textual ranking purposes." | 
