Digiday spoke to ad agency executives who said more advertisers are interested in Facebook Watch headed into 2020 than they were last year. Watch ads have also performed well for many clients in terms of brand recall and lift, said Mike Dossett, vp and director of digital strategy for RPA Advertising. Still, most advertisers view Facebook Watch as being in an experimental stage, and they want more answers about content quality, brand safety, delivery and discovery. They also wonder how Watch can compete in the increasingly heated streaming wars. Read more below. Other things to know about - Leaders from Vox, The Atlantic and The Washington Post have booked their spots at the Digiday Programmatic Media Summit. See who else is attending and view pass options here.
- For a new State of the Industry survey, hundreds of publishers shared their thoughts about their CMS platforms. From customization to collaborative editing, read the report to discover which features are most sorely lacking. Sponsored by Chorus by Vox Media.
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