There's been one key player that has made a lot of noise about how an update Apple will make to its operating system will affect small business owners and it's not the device manufacturer. Instead, Facebook has launched a great effort to communicate to small business owners just how much the changes will affect their ability to reach new and returning customers in their feeds. “I want to be able to be given a chance to grow. I don’t want my cost of acquisition to go up,” said Helen Annette Njau, Esq., co-founder of a bag company called House of Takur. Read more below about how Facebook motivated small business owners to speak out about Apple's changes.

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