Branding the Olympics for a global audience is one of the world's most high-profile design projects. For the 2018 Winter Games in PyeongChang, South Korea, the task fell to Interbrand, the global brand consultancy. And its work has been unique indeed--largely because, for the first time, the visual designs were built largely from words and...
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February 20, 2018
AdFreak
Today's highs and lows of creativity
Inside Interbrand’s Unique Text-Based Visual Designs for the PyeongChang 2018 Olympics
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