"Everyone that has tried it has failed." With his mobile video holding company WndrCo, former DreamWorks Animation CEO Jeffrey Katzenberg is attempting to build a business that hasn't worked out for others. "No matter how genius you are, you're fighting against the wind." Along with vindication, publishers' audience development staffers feel new pressures in light of Facebook's news feed changes. Eight Instagram posts from Selena Gomez and four weeks' worth of Snapchat lenses: Here's what else digital marketers could buy for the $5.2 million that a single 30-second Super Bowl spot costs. As Bloomberg Media's first digital head of product, Julia Beizer is tasked with growing the publisher's audience and getting people to consume more of its content. In a Digiday survey of marketers, 43 percent said their biggest challenge with branded content was creating enough of it. Subscribe to Digiday+ to learn more about advertisers' views on branded content. At the Digiday Media Buying Summit, discuss the future of the media agency and connect with executives from shops such as 360i, Mindshare, Mediacom, R/GA and many more. Reserve your spot in New Orleans today. |
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| Sahil Patel Can the longtime Hollywood mogul succeed where others, including Verizon and former Hulu CEO Jason Kilar, haven’t? |
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| Lucia Moses Now that Facebook is all but turning off publishers' reach in the news feed, audience engagement pros feel vindication but also face new pressures. |
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| Sponsored Content GumGum Brand safety, once shorthand for making sure your banner ad isn't served alongside vulgar content, has become one of digital media's most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests. This groundbreaking report details how every corner of the industry is dealing with The New Brand Safety Crisis. Sponsored by GumGum. |
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| Ilyse Liffreing You could get Selena Gomez to post eight times or 32 years’ worth of mobile video ads for the price of one Super Bowl ad. |
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| Max Willens The finance publisher named Julia Beizer, most recently of Oath and HuffPost, as its first head of product. |
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| Sponsored Content Oracle and Netsuite Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. In this guide, you will learn how to enable a "next generation" store, the effectiveness of omnichannel servicing for retail stores and more. Sponsored by Oracle and NetSuite. |
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| Sponsored Content Hightail This is Co-Produced, the podcast about the many hands that make cool things, and how they come together. In this episode, Wieden + Kennedy dream up a giant mechanical squid on behalf of Old Spice, then call in the A-Team to make it happen. Find out how they crossed disciplines and oceans to bring gamers a once-in-a-lifetime experience. Sponsored by Hightail. |
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Gala:
January 30, 2018 | 6:
30PM |
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Early Deadline:
February 2, 2018 |
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ALL EVENTS |
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