A pitch deck for investors shines a light on how Jeffrey Katzenberg, Meg Whitman and Quibi hope to crack the code on subscription mobile streaming video.

In the latest installment of our Confessions series, an executive inside a holding company-owned media agency says that trust is at an all-time low.

From Digiday Magazine: For many in digital media, the wrenching change, while unfortunate, was a needed reckoning.

For Digiday+ members: Despite challenges around scalability to PMPs, 62 percent of media buyers surveyed by Digiday plan to increase their spending in them in 2019.

Building on the blockchain: Everyone's talking about it, but what does it look like in practice? Find out how brands can use the blockchain to improve transparency and optimize ad spend at the Digiday Media Buying Summit in Nashville, Tenn. from Feb. 20-22.

 

Inside Jeffrey Katzenberg's plan to spend up to $1b by 2025 on programming for Quibi

Sahil Patel

A pitch deck for investors shines a light on how Jeffrey Katzenberg, Meg Whitman and Quibi hope to crack the code on subscription mobile streaming video.

Confessions of a media agency exec: 'Transparency is a slippery thing'

Shareen Pathak

It's insecure times.

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Fighting for attention: The industry quest for quality views

Sponsored Content 33Across

As programmatic buyers rapidly move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, this shift is leading marketers to question whether true audience attention is being accurately measured. Sponsored by 33Across.

Digital media's rough 2018 creates uncertainty for 2019

Brian Morrissey

For many in digital media, the wrenching change, while unfortunate, was a needed reckoning.

Digiday Research: Media buyers will grow spending in private marketplaces over open exchanges

Mark Weiss

Despite challenges around scalability to PMPs, 62 percent of media buyers surveyed by Digiday plan to increase their spending in them in 2019.

Looking past the bias: How digital trumps the in-store retail world

Sponsored Content Dstillery

Advertisers who are still looking to attribution to prove store visits are ultimately limiting themselves and who they can reach. When attribution is approached from a digital-first perspective, it unlocks a world of newly measurable audiences. Sponsored by Dstillery.

Social listening isn't enough: Why brands need social understanding

Sponsored Content Storyful

The social media analytics market is set to exceed $9 billion in four years. The absence of meaningful content moderation and the complex interplay of ideas and platforms makes it more difficult than ever to protect your brand online by using quantitative tools. Sponsored by Storyful.

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Events Title
 
Early Deadline:
December 7, 2018
Digiday Future Leader Awards
 
Last Chance Deadline:
December 7, 2018
Digiday Video Awards
 
December 10, 2018
Digiday Hot Topic: Influencer Marketing
Tokyo, Japan
 
 

ALL EVENTS

 
 
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