Her bustling week at Cannes Lions on the Côte d’Azur perfectly summed up her tenure so far at X: busy, flashy, but ultimately predictable and elaborate.
Whether it’s the privacy issues or its ad division's poor state, Oracle’s chances of recouping much — if anything — on what it invested are slim. That’s the kind of mark in history CEOs try to avoid at all costs. Responsibility isn’t usually a strong suit for ad execs at Cannes, but this year, it took center stage. The most prestigious event in tennis begins next week. More in this Digiday+ Marketing Briefing. Marketers might not be as ready for cookie deprecation as once thought. GARM's Rob Rakowitz shares how his team worked to create a Rosetta Stone for talking about and measuring sustainability in the advertising ecosystem in this episode of the Digiday Podcast. Other things to know about The Digiday Publisher Golf Outing is coming up on July 11, just outside of NYC. Join us for the opportunity to tee it up and network with publishing leaders from the PGA Tour, BBC and many more. Emotional alignment between an ad and the content an audience consumes is essential in driving positive attention. Sponsored by Wurl. The key to marketing success is to unify data so that every brand can access the same basic customer outlines and use that information to customize their experiences. Sponsored by Adstra.
Her bustling week at Cannes Lions on the Côte d’Azur perfectly summed up her tenure so far at X: busy, flashy, but ultimately predictable and elaborate.
B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success.
Whether it’s the privacy issues or its ad division’s poor state, Oracle’s chances of recouping much — if anything — on what it invested are slim. That’s the kind of mark in history CEOs try to avoid at all costs.
From Digiday's sister brand Modern Retail: Join this virtual event on July 16 at 1 p.m. ET to learn how retailers like Ruggable and Klarna use AI to produce and manage their content production workflows.
Publishers’ first-party data are one part of a holistic signal strategy, the breadth of which includes advertiser first-party, publisher-provided and third-party vendor signals.
