CANNES, France--Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal and massive in logistical scope, Breaking2 was Nike's attempt to run a marathon in less than 2 hours--which would require beating the current record not...
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July 02, 2018
Morning Digest
What marketers need to know today
Inside Nike’s Most Successful Failure
How Finland’s Epic Equivalent of Saving Private Ryan Flipped the Branded Content Script
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