Adam Zullo, CRM Manager at On the Beach, recently spoke at the Festival of Marketing about this topic, offering insight into how pivoting to ‘anti-trends’ has helped the online travel agent (OTA) to re-ignite customer engagement during the past 18 months.
An Econsultancy survey, in partnership with Coveo and Sitecore, examines trends in digital experience transformation within the Manufacturing industry.
This month, the report takes a look at a new contender in the competitive London q-commerce market, brands experimenting with NFTs and the demise of Google’s digital banking service, Plex, plus many more stories.
A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable.
Data-driven Marketing Best Practice Guide A best practice guide providing marketers with a pragmatic guide to data-driven marketing, covering the essential areas and setting out key strategies, methods and guidance that can support best-in-class execution.
