| | USDA Strengthening Organic Enforcement ruling
Starting March 20th, 2023, the newly passed Strengthening Organic Enforcement (SOE) ruling will be effective. While not implemented until March 19th, 2024, it’s important to know what it is and how it will change current regulations. This SOE rule is designed to reduce fraud in the organic marketplace; strengthen oversight across the supply chain of organic producers, handlers and certifiers; and improve USDA’s enforcement mechanisms. Interested in what AMS-NOP-17-0065 means for you?
Click here for a helpful resource list from the USDA to help you understand what it means for you and your business. |
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NielsenIQ Report
In a new report NielsenIQ and McKinsey & Company examined sales growth for products that claim to be environmentally and socially responsible, including organic. They found that products making such claims averaged 28% cumulative growth over five years, versus 20% growth for products that made no such claims. And, on average products with multiple claims, think USDA certified organic, B-Corps and Fair Trade, grew about twice as fast as products that made only one. You can read more from this report here. |
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Why buy organic?
While organic growth has slowed a bit in recent years, consumer demand has not. But, the pathways to reach organic consumers are changing and evolving—an important shift for brands and companies to note. Read this article, to learn about the latest research, what consumers are responding to in the marketplace and why organic is more relevant than ever. |
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