| Suman Bhattacharyya SoFi brought its creative capabilities in-house to facilitate closer collaboration between marketing and product teams. |
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| Max Willens A premium newsletter product, more content behind the paywall, and revamped digital marketing helped increase subscriptions in 2018. |
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| Sponsored Content Oracle and Netsuite Today's consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue from emerging content channels. Sponsored by Oracle and NetSuite. |
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| Aditi Sangal Over the last five years, The Times has gained 36,000 digital subscribers in addition to its 212,290 print subscribers. |
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| Gianna Capadona Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Susan Schiekofer, chief digital investment officer at GroupM, runs digital investments at the world’s largest media agency where her focus is purely on the brands. With a successful career that has spanned several decades, Schiekofer has learned that one of the most crucial parts […] |
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| Sponsored Content AppNexus In a new Q&A, Catherine Williams, chief data and marketplace officer at AppNexus, shares her expertise in combating bad actors before they've defrauded advertisers. Sponsored by AppNexus. |
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| Sponsored Content Samba TV Devices are getting smarter. A prime example is automatic content recognition, an advanced technology that's been weaving its way into the smart device ecosystem. On a smart TV or mobile phone, ACR can instantly identify what a consumer is watching or listening to. Get the guide to learn more. Sponsored by Samba TV. |
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