Noted media critic Donald Trump took some time out of his busy schedule to attack The Atlantic, call it a "third-rate magazine that's not going to be in business much longer." The past seven months have revealed quite the opposite, though its recent success began taking root well before coronavirus hit. Read more below. - The Atlantic caught media observers’ attention this fall when it announced that it had amassed more than 300,000 subscribers over the past 12 months. But that shot of growth was a big step on a journey that began close to a decade ago.
- On the latest episode of the Digiday podcast, the new president of The Economist Group, Bob Cohn, talks about how the coronavirus forced the magazine to get serious about its retention efforts.
- For men that work at advertising and marketing agencies, the economy and the environment are the defining issues of the 2020 election season. For agency women, the picture is a lot more complicated, new Digiday Research reveals.
- All the uncertainty that hung over the TV ad market in the spring and summer left brands with a lot of uncommitted ad budgets. That money is now flowing into TV’s scatter market and driving prices up in the process.
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| Publishing in the Platform Era | | | | The Trump ‘losers’ and ‘suckers’ scoop provided a boost not only to The Atlantic’s renewed sense of importance, but to its bottom line. | | |
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howdy! | | | | | The Economist has recently switched tactics from being ‘an acquisition machine’ to honing its subscriber retention tactics — a move its recently appointed president says is paying off. | | |
| Sponsored by Ceros | | | | It takes a team of content advocates to put immersive content on the marketing map, and interactive experiences are at the heart of engaging consumers for campaign success. Join this new webinar on October 22 at 1 p.m. EDT to learn how experiential-content masters are closing the gap between old static strategies and new ideas for dynamic content that consumers will actually embrace. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | While a majority of men at agencies see two the economy and the environment as 2020’s defining issues, women are much more divided. | | |
| Sponsored by Yext | | | | In this new webinar on October 27 at 1 p.m. EDT, hear from expert panelists as they explore why a better website experience can mitigate costly customer support calls, chats and emails — all while keeping precious customer data in-house. | | |
howdy! | Business of TV | | | | As the TV ad market tightens up in fourth quarter, ad buyers expect to see the pressure on inventory avails hike prices and potentially push more advertiser money to streaming. | | |
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| Sponsored by Pantheon | | | | At a free virtual event taking place October 27–28, hear from industry experts from Georgetown, Tableau and more as they explore how to facilitate collaboration between marketing and developer teams struggling to work together in a remote-only world. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | A recently published FAQ section on Apple’s developer site offers more clarification on how its forthcoming app privacy changes will be applied. | | |
howdy! | Publishing in the Platform Era | | | | As it charts its way forward in a rapidly transforming media and marketing landscape, Digiday Media announces new editorial and design leaders. | | |
| | | | | The Economist has recently switched tactics from being 'an acquisition machine' to honing its subscriber retention tactics — a move its recently appointed president says is paying off. |
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