BizBash Buzz

THIS WEEK IN EVENTS

Inside the COVID-Safe Experiential Marketing Campaign for 'RuPaul's Drag Race'

To launch season 13 of the Emmy-winning VH1 series, Shiraz Creative leaned on social targeting, custom microsites, influencer mailers and a virtual fan experience.

What Attendees Want From Virtual, Hybrid and In-Person Meetings in 2021

A group of newly released surveys sheds some light on what event and meeting planners should expect this year.

Meet the Gladiators: With New Ideas and Solutions You Need

The Gladiators were born for live events, and we’re damn good at it. But in this ever-changing world, check out our newest virtual platform with the unveiling of The Lobby, a fully immersive unique approach to virtual beyond IRL. Learn more.

8 Ways the Event Industry
Is Celebrating Black
History Month

From gift boxes curated with products sourced from Black-owned businesses to inspired virtual happenings, here’s how event pros can toast the monumental month.

Need Some Motivation?
Here's How Event Pros Are Prioritizing Wellness While Working From Home

From midday dance breaks to at-home workouts, here's how event professionals across North America are turning to wellness for relieving anxieties and stress during the pandemic.

SPONSOR SPOTLIGHT

Gladiator Productions

When we say we’re different, we really mean it. It’s not just because we offer full, end-to-end service for premieres, launches, brands and much more—it’s because we are Gladiators. Whether the event is IRL, virtual or COVID-safe, we’re everywhere you need us. Led by our six core principles, we achieve this in a good vibes-only environment. That’s what it means to be
a Gladiator.

INDUSTRY NEWS

NATIONAL: Music industry charity and Recording Academy partner MusiCares has launched Music on a Mission, a virtual fundraising event taking place March 12. Intended to honor the resilience of the music industry during COVID-19, the event will include a set from DJ D-Nice, performances from the likes of HAIM and John Legend, and special appearances by Carole King, Jonas Brothers, Paul McCartney and more. The virtual event replaces the 2021 MusiCares Person of the Year tribute ceremony, and 100% of ticket proceeds will help musicians in need.

On March 2, BareMinerals and Hailey Bieber are inviting consumers to a shoppable "Virtual Villa" getaway. The hosts will tout the latest news from the brand, including updates to the Power Of Good Fund and the company's commitment to sustainability. There will also be a variety of interactive moments, photo ops and new product demos.

LAS VEGAS: After a series of delays, the highly anticipated Virgin Hotels Las Vegas will open March 25. The three-tower property will have over 1,500 suites, plus a 60,000-square-foot casino, a five-acre pool and event lawn area, a 4,500-seat theater, 12 eateries and more.

LOS ANGELES: This month, Sofitel Los Angeles at Beverly Hills and its in-house modern art gallery, #thecoolheART, are amplifying the voices of Black artists Taj and Tiffanie Anderson with a special Art From the Heart event, taking place on Zoom Feb. 25. The virtual event, where the artists will share their stories and discuss the Black Lives Matter movement, is free and open to the public.

SAN DIEGO: 3CS, a new experiential marketing agency based in San Diego, launched last week. Founded by Chelsea Wilson, most recently the managing director of creative experiences agency Relevant, 3CS already boasts a roster of clients including Netflix, Lincoln and Google.

What's happening on the event scene in your city? Email us and share the news!