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| Top Stories |  | | Ivy Liu |
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| | | | | The intricacies of ‘one of the worst kept secrets in ad tech M&A’ offer a curious insight into dealmaking in 2024. | | |
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howdy! | | | | | Nearly 600 companies spent more than $107 million on AI-related ads in the first half of 2024, according to Media Radar data, a huge increase over the same period in 2023. | | |
| | | | | For any brand or agency working on voter-related ad campaigns, testing early and often has become critical for well-performing political campaigns as the heaviest messaging season approaches — and with it, higher prices. | | |
howdy! | | | | | According to Criteo, whatever prompt Chrome users see about turning off third-party cookies will clearly outline the implications of opting out of being tracked. | | |
| | | | | While DSPs are remarkable tools for executing digital media campaigns, they don’t seamlessly translate to TV and provide the same functionality in that environment. | | |
howdy! | | | | | Agencies are pitching tactical work to clients based on the Charli XCX-spawned trend. But time is running out. | | |
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| | | | | Data providers and brands focus on enhanced data, interoperability and compliance to combat the ongoing threat of signal loss. | | |
howdy! | | | | | Platforms are desperate for people to see past the creepy Skynet version of AI and embrace their vision, but they just can’t seem to make it happen. | | |
howdy! | | | | | After weeks of speculation, Outbrain has confirmed its purchase today of Teads in a deal valuing the acquisition target at just north of $1 billion. | | |
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