USA Network used to be best known for "blue skies" procedurals. But the network's signature show is now Mr. Robot, its Golden Globe-winning dark drama about a group of hackers (led by Rami Malek and ...
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Television
July 12, 2016
USA finds 'authentic' partners for anti-brand phenom
By Jason Lynch
USA Network used to be best known for "blue skies" procedurals. But the network's signature show is now Mr. Robot, its Golden Globe-winning dark drama about a group of hackers (led by Rami Malek and ...
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Sparked by NBCU's investment in Vox Media
By Jason Lynch
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Plus, being a contestant on the new Celebrity Apprentice
By Tim Baysinger
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MLB is a partner of the show
By Jason Lynch
Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's marketing campaign during next week's MLB ...
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Network will address Zika, crime and pollution in one-hour special
By Jason Lynch
As NBCUniversal prepares to broadcast and stream 6,755 hours of Olympics coverage in August, company executives said they are "cautiously optimistic" that the Summer Games would go smoothly despite concerns ...
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Plus, how he's expanding his empire
By Chris Ariens
Specs Who Bill O'Reilly Current gig Anchor of the The O'Reilly Factor and executive producer of Legends & Lies Age 66 Twitter @OreillyFactor
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Advertising details are still being finalized
By Marty Swant
Twitter and CBS are planning to livestream the Republican and Democratic National Conventions later this month.
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CPM increases in the 9%-10% range
By Jason Lynch
While ABC took its time during last year's upfront negotiations, which didn't officially wrap until August, the network worked with a bit more urgency this year.
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Strong marketplace seems to quiet talk of irrelevance
By Rich Goldfarb
Independence Day has come and gone—no, I'm not just talking about the movie sequel—and the 2016 upfront marketplace will soon follow. Here's a refreshing "independent" thought: For the ...
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