The games division at The New York Times is focusing on finding new ways to mine the inherent competitive nature of games like encouraging people to play multiple games in a single session or through new achievements and rewards for progression. Additional coverage: Other things to know about | | |
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| | | | | The games division is focusing on finding new ways to mine the inherent competitive nature of games like encouraging people to play multiple games in a single session or through new achievements and rewards for progression. | | |
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howdy! | | | | | Caden’s new app lets users connect data from their Uber, Amazon, Netflix and other accounts in exchange for money. Will it take off? | | |
| | | | | Kids- and family-themed CTV inventory presents advertisers a significant opportunity to reach households through a single ad placement. | | |
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howdy! | | | | | Google Pixel is highlighting the birth of hip-hop with a new, multi-touchpoint ad campaign. | | |
| | | | | With more than just Google’s cookie on the Alphabet giant’s chopping block, marketers must either migrate from UA to Google Analytics 4 or another analytics solution. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at TV network executives’ expectations for this year’s likely softer upfront cycle. | | |
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| | | | | As users increasingly opt out of data sharing, publishers such as PMC are utilizing first-party data to improve performance for advertisers and drive revenue. | | |
howdy! | | | | | Generative AI technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market. | | |
howdy! | | | | | The likelihood of a ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans. | | |
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