Two years ago, the NFL delivered one of the most star-studded ads in Super Bowl history. This year, it's taking the opposite approach, recreating Vince Lombardi through an ambitious artificial intelligence project. The NFL gave us a sneak peek at how the ad came together, which is running just before kickoff. Watch the teaser and learn how the NFL created the spot.

Amazon is back in the Super Bowl

Is Michael B. Jordan now Alexa-enabled? Amazon continues its run of celebrity-fueled spots with what appears to be Michael B. Jordan with Alexa in his eyes. Perhaps the most iconic of Amazon's Super Bowl ads came when Cardi B, Rebel Wilson and Anthony Hopkins "replaced" Alexa. Amazon Studios will also continue its run in the Super Bowl by featuring the Coming 2 America trailer.

DraftKings to make Super Bowl debut

DraftKings hasn't released any creative yet, but the brand will have two 15-second ads in the game this year. It'll promote a $55 million in-game challenge.

How we upgraded our ad-pitching Super Bowl bot

Last year, we created an absurd AI text generator for Super Bowl ads that had Twitter in tears (of laughter). This year, it's even better. And we did something bonkers to get the best Super Bowl pitches possible using AI. Find out what we did.

Watch every Super Bowl ad

We'll continuously update this gallery of videos as more Super Bowl ads come in this week.

Big Game Summit

On Thursday, we're hosting our first Big Game Summit with our partner USA Today and its legendary Ad Meter. You can hear from some of the brightest minds in Super Bowl marketing at Pepsi, ViacomCBS, DoorDash and Super Bowl champion wide receiver Torrey Smith. The event is free to attend—register here.

Twitter's brand refresh comes with its own custom font...appropriately called Chirp. It's not the first time a brand rolled out its own font. Netflix did so in 2018—the decision likely led to Netflix saving millions of dollars in licensing fees. Last summer, Goldman Sachs also released its own font that Microsoft Office users could add to their documents.

Inside the refresh: Twitter's top marketers explain the logic behind its rebranding decisions.

Three months ago, Stan Richards left The Richards Group after calling an ad concept "too black." After his comments, clients cut ties with the agency immediately, and as a result, the agency let go about 15% of its staff late last year.

More agency news:

• Droga5 had a monster year in new business, grabbing clients like Airbnb, Allstate and Hershey brand Kit Kat. So it should come as no surprise that Droga5 topped COMvergence's 2020 rankings for US Creative Agency New Business. See who else is on the list.
• AgencySpy Revolving Door Roundup: We've started a new feature looking at job announcements across the industry. See the latest news from shops like Fig, MediaMonks and R/GA.

Director Lulu Wang uses iPhone 12 Pro Max to tell a story where wonder meets reality.

Join Adweek for the 2021 Challenger Brands Summit, a Brandweek virtual experience on Feb. 22-25 for four days of Main Stage insights, Breakout sessions, marketer-led Masterclasses, virtual networking experiences and more.

Register now and learn from top challenger, incumbent and legacy brands such as Hello Products, Prose, Pearle Vision, Burger King, Roblox, WHOOP, House of Harlow, iRobot, Once Upon a Farm, Bombas and many, many more. Don't wait — prices increase on 2/9.

Company teams with Baltimore photographer to support youth voices.

The luxury department store is taking a page out of big box stores' playbook.

The partnership includes at-home date kits from the brands.

Meeting brand suitability preferences in News Feed will be ensured.

HBO Max's superhero sequel was watched more than the Disney+ Pixar film in 2020's final week.

A lesson on adaptability and interactive messaging.