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| If the mailings coming into WWD’s offices are any indication, beauty products continue to proliferate at a dizzying rate. But a handful of brands are bucking the trend. Rather than launch a steady stream of newness, they’re unveiling new products once a year, if that.
This week, beauty reporter Noor Lobad spoke to pioneers in the so-called “Slow Beauty” space. From content creation strategies to growth rates, she investigated just how feasible it is operate a thriving brand — with a mere six or so stockkeeping units. Her findings might surprise you.
Elsewhere, we’ve got full coverage of the WWD Beauty Inc cocktail party celebrating the 2024 Power Brands, beauty market editor James Manso has the exclusive on Deciem’s newest brand and Emily Burns scopes out the latest wellness spaces in New York. — Jenny B. Fine |
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| | | Beauty Features Loopha, which debuts this Thursday, marks the reignition of Deciem's incubation capabilities. |
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| | | Beauty Features The brand, founded by Kendra Kolb Butler, is rebranding amid an expansion of shelf space at Sephora. |
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| | | Wellness From cocktails and pedicures to hot pilates, a look at new beauty and wellness services to try out around the city. |
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| | | Beauty Features Sol de Janeiro's Heela Yang, MAC Cosmetics' Aïda Moudachirou-Rebois and makeup brand founders Patrick Ta and Mario Dedivanovi … |
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| | | Beauty Features Ezgi Barcenas, who assumed the C-suite role earlier this year, draws on her engineering and public health experience as well as her upb … |
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