Inside the tensions countering advertisers' latest quest for programmatic transparency Brands such as P&G and Unilever have cooled on auditors' proposals in a study led by the ANA. Additional coverage: - Cooler brand Yeti has been evolving from a wholesale company to one that markets more like a DTC company as it experiments on platforms like TikTok, Pinterest and its own media properties.
- Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals. More in this Digiday+ Media Briefing.
- Chad Engelgau talks about how Acxiom will harness retail media networks and the metaverse — as well as the need for marketers to connect internal data to be more effective.
- OOH ads for wedding registry company Zola in the Rockefeller Center subway station aim to capture the attention of couples going to visit the Christmas tree.
Other things to know about - With unified auctions, video ad servers like Publica allow publishers and advertisers to circumvent inefficiencies and optimize campaigns. Produced in partnership with Marketecture.
- Download this report to learn how publishers have shifted their approaches to affiliate marketing since before the pandemic and how they’re meeting audiences and markets now in 2022. Sponsored by Skimlinks, a Taboola company.
- The data needed for CTV campaigns isn’t the same as what’s needed for programmatic campaigns. Identifying the resources to which advertisers have access, as well as where gaps might exist has become crucial for success in the channel. Sponsored by Unruly.
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| Top Stories |  | | Ivy Liu |
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| | | | | Brands such as P&G and Unilever have cooled on auditors’ proposals in a study led by the ANA. | | |
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howdy! | | | | | Known for being a brand of indestructible coolers, cups and increasingly lifestyle apparel, Yeti has been evolving from a wholesale company to one that markets more like a direct-to-consumer company as it experiments on platforms like TikTok, Pinterest and its own media properties. | | |
| | | | | According to ID5’s new ‘The State of Digital Identity 2022’ report, 87% of advertisers believe they are missing out on reaching cookieless audiences. | | |
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howdy! | | | | | Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals. | | |
| | | | | Marketers are using incrementality testing to identify when it's advantageous to increase investment in CTV and scale its incremental impact. | | |
howdy! | | | | | Chad Engelgau talks about how Acxiom will harness retail media networks and the metaverse — as well as the need for marketers to connect internal data to be more effective. | | |
| Advertisement |  | | |
| | | | | SSPs are helping publishers connect with new ad networks and DSPs to find buyers, optimize deals and provide valuable analytics. | | |
howdy! | | | | | OOH ads for the startup, best known for offering wedding registries, will not only be in the Rockefeller Center subway station (where they are hoping to capture the attention of couples going to visit the Christmas tree) but also with subway digital ads, billboards near Bryant Park as well as downtown in Soho and with wild postings throughout the city. | | |
howdy! | | | | | Twitter is an anathema to a lot of advertisers right now — but not all of them. | | |
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