Plus, how white is brand leadership? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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First Things First
 
July 28, 2020
By Jameson Fleming
 
 
Why Freedom of Speech Does Not Equal Freedom to Monetize
 

Unilever has been a leader in driving the brand safety conversation forward. Back in 2018, former CMO Keith Weed wanted to pressure tech companies into increasing their resources on cleaning up the platforms, using Unilever's $9 billion ad budget as incentive to clean things up. In 2020, Unilever threw its weight around again: It took the Facebook ad boycott to a new level by pulling out of the platform—and Twitter—for the rest of this year.

On the first day of Adweek's virtual NexTech conference, Jennifer Gardner, Unilever’s senior director of media, North America, explained that decision. “Advertisers need to have more visibility on the content that you’re allowing on your platform and why you’re allowing it.” You can read more about Unilever's decision here.

Today's NexTech lineup (all times E.T.):

  • 1:05 pm: Linda Yaccarino, NBCUniversal chairman of advertising and partnerships
  • 1:30 pm: Jeff Green, Trade Desk CEO
  • 1:55 pm: Diana Pessin, svp, digital media and growth marketing at HBO.
  • 2:20 pm: Sona Pehlivanian, vp, addressable campaign management and operations at New York Interconnect
  • 2:45 pm: John Nitti, svp, chief media officer at Verizon.

Register for NexTech here.

 
 
 
 
 
How White Is Brand Leadership? These Logo Tweaks Tell the Story

Many brands have embraced the Black Lives Matter movement wholeheartedly, but when many look into the mirror, they see executive teams that are largely white. In a side project, two Goodby Silverstein & Partners creatives have made that contrast abundantly clear. The pair whited-out logos by the percentage of the brand's executive team that is white. The results are eye-opening.

 
 
 
Coffee Brands Are Adapting as Consumers Opt to Brew at Home

I bet half of you are drinking a cup of coffee as you read this newsletter. Now think about where that coffee came from. Now think about where your coffee used to come from pre-March 15. Odds are your routine is drastically different. As a result, Starbucks, Dunkin' and Panera—read more about Panera's pursuit to become the Netflix of coffee here—have heavily invested in digital experiences to keep their brews in your cups even if you aren't leaving home. Learn more about their strategies in this week's issue of Adweek magazine.

Elsewhere in this week's edition of Adweek:

 
 
 
Dr. Fauci's Disastrous Opening Day Pitch Just Became a Home Run Trading Card for Topps

We'll cut Dr. Anthony Fauci a break. He's obviously been too busy with, ahem, other things to practice his pitching skills for Washington's Opening Day ceremonial toss last week. Lucky for him, his pitch, which missed its target not by inches or feet, but by yards, turned into a golden opportunity to be immortalized by Topps. The baseball card brand instantly created a collectible card out of the moment. The sales for Fauci's card doubled any previous Topps Now card. See the commemorative card here.

 
 
 
 
 
 
 
 
 
 
 
 
 
This Ad About Animals in Captivity Will Cast Your Lockdown Frustrations in a New Light
 

Aardman revisits its classic short "Creature Comforts," this time with audio from Brits in quarantine.

 
 
 
 
 
 
 
 
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Adweek Promos and Events
Today's NexTech Topic: Video Convergence ATV/CTV
 

The virtual collapse of this year’s upfronts series has underlined the necessity for the TV advertising landscape to evolve or die, and more importantly learn the lessons from the current/historic pain-points endured by media owners from the digitization of the traditional print sector. Register for free and join over 3,500 attendees tuning in at 1pm ET to explore Video Convergent ATV/CTV with WarnerMedia Entertainment, NBCUniversal, Verizon and more.

 
 
 
 
 
 
 
 
CMO of Celebrity Cruises on Getting Back to ‘Better Than Normal’
 

Join us in this lively discussion about the current state of the travel industry, how to position a team for a comeback, how he grew in his career, where he finds inspiration and how he is always pushing the boundaries. And don’t miss the hysterical story on how he missed his flight to meet with his now CEO, who he didn’t think he’d ever work for.

 
 
 
 
 
Estrella Jalisco Links U.S. Cities and Mexico Through Local Artists
 

Beer brand launches new artist-in-residence program.

 
 
 
 
 
Adweek Podcast: Best of Tech and the Latest iOS Update
 

Exploring the digital frontier on Yeah, That's Probably an Ad.

 
 
 
 
 
Friends, Love Life Are HBO Max's Most Popular Shows Since Launch
 

The Big Bang Theory, South Park also crack Top 25 in first two months.

 
 
 
 
 
SAP Names Omnicom Media Group as Its Global Media Agency of Record
 

The agency will service the client through a North Star unit consisting of talent from across the network.

 
 
 
 
 
How 'My Black Receipt' Tracked Millions in Spending to Black-Owned Brands in Just 17 Days
 

Its next move is partnering with Kroger to help shoppers find Black-owned grocery brands.

 
 
 
 
 
 
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