Walmart is trying to grow its advertising business. Here's how it's positioning itself to brands.

Old ad fraud tactics such as sending traffic to garbage sites and domain spoofing remain popular. Here's why old techniques like these persist.

"The news cycle is relentless, and people are always looking for other ways to escape." In an effort to attract new paying subscribers, The New York Times is expanding its service journalism through a new Smarter Living initiative.

"Don't be an ignorant practitioner." On the latest Digiday Live podcast, Bailey Lauerman's Greg Andersen argues that brands should pay more attention to Middle America.

In a Digiday survey of industry leaders, 37 percent of agencies said they wished their companies had a strategy to invest in and incorporate artificial intelligence. Subscribe to Digiday+ to learn more about agencies' outlook on AI.

A major challenge when developing content for a global brand is creating content that connects with the audiences and developing content that promotes strong branding characteristics as well. At the Digiday Marketing Summit, taking place in Nassau, Bahamas from Dec. 5 - 7, hear from McDonald's global social media director Dana Strokovsky about the brand is doing both.