To boost its efforts around brand safety, IPG is adding more tools for identifying harmful content while also helping advertisers avoid appearing near it.
For retail media, growth depends on enthusiastic and transparent collaboration between media networks and advertisers, and data clean rooms are an environment essential to that collaboration.
To some extent, the mainstream success of the “Fallout” series is a reflection of the massive scale of the Amazon Prime machine. But the consensus among viewers and critics is that it’s a damn good show, too.
In this new State of the Industry report, learn how publishers are adding total revenue management to their organizations as they deal with social media algorithm changes, the final deprecation of third-party cookies in Chrome and more.
As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?
