Publishers' concerns regarding Privacy Sandbox are well documented; they are apprehensive that the new system could significantly reduce the effectiveness of targeted advertising in Google Chrome. Executives buying and selling generative AI to companies say enterprise adoption is still very much in its nascent stage. A veteran content executive makes an argument for changing the upfront — but first it's important to distinguish the presentation side from the marketplace side. More in this Digiday+ Media Buying Briefing. During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the challenge board with a whole host of issues that ranged from traffic troubles to AI anxiety. Publishing execs talk more in this video. Performance branding company Within beat out a holding company shop to win media agency of record in North America for Foot Locker. Other things to know about Submit your entries for the Digiday Awards for the chance to be recognized as the best in media and marketing. Past winners include P&G, Priceline and many more. Enter by May 3 to lock in the best rate. Linear remains valuable for companies looking to maximize their catalogs and engage with audiences seeking lean-back experiences. Sponsored by Brightcove. By applying machine learning to creative formatting, advertisers optimize the format for each ad opportunity and improve user experience. Sponsored by Yieldmo.
Accurate forecasting is critical to investment scenario planning, but these tools must generate insights without relying on outdated models, such as third-party data.
Join this virtual event on May 2 at 11 a.m. ET to learn how organizations are getting their data ready to thrive in the AI-driven future of media and entertainment.
A veteran content executive makes an argument for changing the upfront — but first it’s important to distinguish the presentation side from the marketplace side.
During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the challenge board with a whole host of issues that ranged from traffic troubles to AI anxiety.
