“We’re simplifying and streamlining the organization,” said Henry Blodget, CEO and editor, Insider. “This has been the overall vision for the last five years and this is another step in that direction.”
August 22, 2019

Insider Inc. -- parent company of Business Insider and general news spin-off Insider -- is reorganizing the editorial teams under three divisions: business, news and lifestyle. The goal: to enable each editorial team to narrow their focus while making its editorial mandate more easily understandable for audiences and advertising clients. Read more below.

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Top Stories
Internal Organization
“We’re simplifying and streamlining the organization,” said Henry Blodget, CEO and editor, Insider. “This has been the overall vision for the last five years and this is another step in that direction.”
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Internal Organization
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Modern Retail
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We want to explore publishers' route to and beyond the paywall, focusing on revenue mix, customer journey and how to build lifetime value. By taking this survey you will receive the full results and a $5 Starbucks gift card.
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The GDPR Impact
The second version of the IAB’s GDPR framework has been finalized, and Google had confirmed its deadline for integration. The new version has been focused around ensuring users are better informed about what they’re consenting to, and publisher are granted stricter controls over how vendors use their audience data for ad targeting purposes.
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Facebook and Google dominate digital marketing, but these closed ecosystems are creating challenges for marketers seeking transparency in their ad spend. Worse, marketers are failing to reach customers elsewhere on the web.
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Publishing in the Platform Era
The event helps validate the 25-year-old basketball magazine’s brand for a younger, Instagram-focused generation of basketball fans.
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This year’s Digiday Technology Award winners include Adobe, HYPR, Xaxis, Sailthru, MediaMath and more.

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