Millennial and Gen Z men are an elusive group for networks and marketers, but a valuable one – once engaged, they’re loyal to brands and key brand advocates (a report from Engagement Labs, “The Remarkable Influence of Millennial Men,” shows they’re 50% more likely than millennial women to be word-of-mouth influencers). Esports is one effective way to reach young men. Television and digital channels can be, too – but how? What do you need to know to catch – and keep – their attention? In the Thursday, July 12 webinar, “Connecting with the New Young Male Demo,” our experts will share how to align your marketing efforts with millennial male interests, at a time when the definition of masculinity is undergoing a major shift.
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Meet our executive panel | Lorem ipsum dolor sit amet, consectetur adipiscing elit. In hendrerit, eros nec ultricies aliquam, enim odio laoreet dui, vitae commodo mauris urna vel quam. |
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To gather more information + to register, visit our website.
Need help registering? Contact Trish Pihonak, Director of Operations & Job Sales. |