The beverage category is redefining its role in consumers' lives, finding new purposes and striving to meet higher bars for success. A new white paper from Cargill offers insight into consumers' mindset and priorities, highlighting strategies for bottling innovation.
Cargill researchers explore: - 3 top trends driving beverage growth
- Which segments are effervescent, which are flat
- New functional roles beyond hydration
- 10 ingredients sparking consumer interest
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