Against a backdrop of global protests over racial injustice and police brutality and a pandemic that continues to expose inequality around the world, this year’s Cannes Lions grappled with the inescapable responsibility of brands to lead change, as P&G’s chief brand officer described in his talk on using creativity as a force for good (site requires free registration). And while speed isn’t the first word you might associate with the creative process, velocity and agility in a world of change were also persistent themes. This was captured in Spotify’s presentation on Agile Storytelling, and navigating change wrought by Covid-19 clearly was on the minds of many CMOs who spoke. We hope you find these highlights as compelling as we did and encourage you to explore all of the Cannes program.
