Hi John,
Recommendations made by online influencers are significant purchase drivers across consumer packaged goods (CPG) categories, according to Tinuiti’s recent “2023 Customer Journey” study of 3,000 US CPG shoppers.
Tinuiti found that this behavior is most prevalent among beauty shoppers, with 70% of respondents saying they buy cosmetics based on influencers’ recommendations.
Join us for a live Tech-Talk Webinar, featuring our guests from Tinuiti. You’ll gain insight into how CPG buyers discover, search, and purchase products online, as well as the importance of connecting with shoppers where they are.
Register here for “Understanding Evolving CPG Buying Habits: Insights to Optimize Your Marketing Strategy,” presented by Tinuiti, to learn:
- How online discovery fits into the customer journey
- Where people are most likely to make a purchase online
- Consumers’ preferences for retail media, in-store display, streaming video, and other advertising types
Please reserve your seat today. Space is limited. This webinar will take place on Thursday, May 25 at 2pm ET / 11am PT.
This Tech-Talk Webinar is sponsored content by Tinuiti.
Sincerely,
eMarketer Editors |
