Ready to learn how brands can capitalize on the rebounding heart health support market? Here's a quick summary of key takeaways: 

• Strong growth and expected rebound: The category boomed in 2020-2021, with a projected 5.7% jump again in 2024 after a correction in prior years.
• Consumer focus is key: Brands need to identify specific heart health benefits consumers are seeking.
• Ingredient innovation: Many effective ingredients offer cardiovascular support through various mechanisms.

This month's product development guide offers valuable insights on consumer preferences, formulating for clean label claims and partnering with sustainable suppliers. For a deep dive into this growing market, check out the full guide.