Hi John,

By 2027, connected TV (CTV) ad spending will hit $42.44 billion, driven by Amazon’s ad tier rollout for Prime Video, growing free ad-supported streaming TV viewership, continued cord-cutting, and more, according to our forecasts.

Performance marketing is a fast-growing strategy for CTV advertisers, but there’s a lot to keep track of in the space.

During this live Tech-Talk Webinar, our guest will share new MNTN Research data, and provide insights on mastering today’s dynamic CTV advertising market, including tactics to stay ahead of new developments in customer acquisition strategies, measurement capabilities, and more.

Register here for "March Adness: CTV’s Latest Trends Are on Fire," presented by MNTN.

This webinar will take place on Thursday, March 21, 2024 at 2pm ET / 11am PT.

Sincerely,
EMARKETER Editors

This Tech-Talk Webinar is sponsored content by MNTN.

P.S. Please forward this invite to colleagues who are interested in CTV ad trends.

Interested in sponsoring a webinar? Email advertising@emarketer.com