Festival of Marketing

Hi John,

We're excited to announce even more impactful sessions for Marketing Week’s Festival of Marketing on 3 October at The Brewery, London.

We'll be joined by Jon Evans of The Uncensored CMO podcast, as part of a live recording! He'll be talking to Kerris Bright, Chief Customer Officer, BBC, about putting customer-first thinking into action and how to navigate and execute change in legacy organisations.

Also taking to the Festival stage are Marketing Week columnists and Evidenza.ai founders, Jon Lombardo and Peter Weinberg! The pair will discuss the strategic opportunities of AI and its potential for brand building.

They're all part of a dynamic group of 90+ thought-leaders, sharing ideas and content that you'll not get anywhere else. It’s the perfect chance to grow your skills and your impact.

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LIVE PODCAST RECORDING: THE UNCENSORED CMO
How the BBC is gearing up for its second century

The BBC is one of Britain’s best-known brands, its channels and content revered by many for years. But in an age where people enjoy a huge choice of channels, and myriad means to watch, legacy will only get you so far. Join the BBC’s Chief Customer Officer Kerris Bright in conversation with Jon Evans, the host of the world’s biggest marketing podcast, Uncensored CMO, for this special live recording of the show.

Jon Evans
CMO
The Uncensored CMO

Kerris Bright
Chief Customer Officer
BBC

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HOW MARKETERS GROW
A contrarian guide to greater impact

Marketing Week columnists Jon Lombardo and Peter Weinberg are known for challenging received wisdom, offering fresh perspective on what’s possible and how to achieve it in their regular missives. From the strategic opportunities offered by AI to the largely untapped potential of brand building and distinctive assets, join this session for an honest and applicable guide to what’s next.

Jon Lombardo
Co-Founder
Evidenza.ai

Peter Weinberg
Co-Founder
Evidenza.ai

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Mark Ritson
Founder, Columnist & Professor
Marketing Week & Mini MBA

POSITIONING

How we totally f*cked positioning and how to unf*ck it

Known for his blunt and colourful approach, Marketing Week's influential columnist is set to deliver another memorable session. He will offer his unique take on a matter of concern to all marketers - positioning. With trademark frankness, join Mark as he delivers the definitive take on what's wrong with how marketers position their brands and offer a useful and original alternative.

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Deborah Meaden
Business Leader,
Author & Entrepreneur

PITCHING TO WIN

Driving sustainable business growth

The entrepreneur, investor, and star of Dragon's Den, Deborah will offer her inimitable view on how businesses should approach growth and pitching for investment. She will share what she has learned about career and business success, and how to make sustainability part of your growth story.

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FROM CHALLENGER TO MARKET LEADER
Inside Octopus Energy’s rapid rise

Octopus Energy is one the business success stories of recent years. Though acquisition, and high levels of switching, in just eight years, it’s gone from challenger to the UK’s largest electricity supplier. Join Greg Jackson, Founder & CEO and Rebecca Dibb-Simkin, Chief Product and Marketing Officer to explain what has propelled its dramatic rise.

Rebecca Dib-Simkin
Chief Product and Marketing Officer
Octopus Energy

Greg Jackson
Founder
& CEO
Octopus Energy

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Do you have any more questions? Get in touch with us here.

We can’t wait to welcome you to Festival this October!

The Festival of Marketing team festivalofmarketing.com

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