The first and most important reality about sustainability for brands today is that consumers care about the planet. The challenge, however, lies in how sustainability is communicated. The messaging must be clear, authentic and resonate with the target audience.

Clif Bar is an American business known for producing organic energy and snack bars. Clif Bar guides its business decisions through the lens of five aspirations, sustaining its people, community, planet, brands and business.

Inspiring customers, employees and fans of your brand is easy with one thing: Authenticity. Read more to learn how Clif Bar shows how this is possible.