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Instagram Husbands Can Finally Put Down the Camera in Fossil's New Smartwatch Ads Fun follow-up to viral hit By Kristina Monllos If you're an Instagram husband you should convince your spouse to get Fossil's smartwatch. That's what a new ad from 360i argues with a follow-up to last year's viral hit "Instagram ...
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Laura Desmond Steps Down From Publicis Groupe The agency's CRO and former SMG global CEO won't return post-sabbatical By Katie Richards Publicis Groupe announced today Laura Desmond will step down as chief revenue officer of Publicis Groupe, effective Dec. 31, 2016.
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Makers of the Famous 'Dear Brother' Johnnie Walker Spec Ad Just Made a Volvo Ad to Die For Also spec, but the automaker gave the green light By David Gianatasio Death becomes them.
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Hillary Clinton Is the Most Interesting Woman in the World in James Franco's Fun, Silly Endorsement Dos Equis spoof includes sharable memes By Alfred Maskeroni When trying to get the necessary dank-meme-millennial vote, you have to pull out all the stops. And you may not know it yet, but the perfect conduit to that vote is a moustachioed celebrity who may or may not be ...
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Duracell Picks Wieden + Kennedy as Its New Creative Agency of Record New York office to handle $30 million account By Patrick Coffee Duracell, the maker of North America's top-selling batteries, has chosen Wieden + Kennedy New York as its creative agency of record after a review.
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Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment The Lego Movie and Marvel are perfect examples By Rupert Maconick As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality.
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Dos Equis' Most Interesting Man May Be Different, but the Ads Aren't So Much First full spot from Havas rolls out By Gabriel Beltrone Dos Equis is out with its first full commercial featuring its new Most Interesting Man in the World. And he looks, perhaps unsurprisingly, like a rugged twist on a dazzling young Heineken guy.
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