Influencers on Instagram are taking inspiration from broadcasters when it comes to signposting ads. Read more below. Other things to know about | | |
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| WTF Influencers | | | | Influencers on Instagram are taking inspiration from broadcasters when it comes to signposting ads. | | |
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howdy! | Content & Commerce | | | | With a technology platform aimed at collecting more data and insights, Meredith is looking to identify trends and products that readers will want before they know it themselves. | | |
| Sponsored by Integral Ad Science (IAS) | | | | Help us explore the state of connected TV. Give us your view on the promise and pitfalls of CTV: what’s driving interest and what’s holding people back from investing in this ever-growing space? Take this short survey and we’ll share our full analysis of CTV. | | |
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howdy! | DTC Era | | | | Recess is leaning into content to help boost consumer attention and drive sales. Doing so is part of a larger strategy to grow the brand, as the DTC CBD beverage brand is not yet spending on paid advertising. | | |
| Sponsored by Tubular | | | | At the Digiday Brand Summit, five prominent marketers shared concerns over attribution and the difficulty of scaling influencer campaigns. | | |
howdy! | Retail Revolution | | | | As the coronavirus continues to spread across the world, it’s the companies reliant on manufacturers and logistics in China that are most likely to revise media budgets | | |
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| Sponsored by Unruly | | | | According to new research, ads that cause exhilaration and amazement are more likely to create effective results. Advertisers at the 2020 Olympics are preparing to calibrate their content and distribution strategies accordingly. | | |
howdy! | Video Anywhere | | | | Roku could be using the conversations with producers as due diligence while weighing whether to commit to spend money on original programming. | | |
howdy! | Agency Culture | | | | With coronavirus spreading into the U.S., advertising agency employees are using hand sanitizer generously. Some say it’s business as usual. Others say they are nervous about their job security. | | |
| | | | | "You have to think about not what's just the first episode but what is the 51st episode or the 101st episode, and why do people stay engaged?" Toles said. |
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