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| Nearly every formidable digital platform now has one By Christopher Heine Meerkat and Periscope made live mobile video "a thing" in 2015, and since then about every other digital platform has gotten into the game. Read more » |
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| Hispanic-focused Mitú is its newest Discover channel By Christopher Heine |
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| Brandshare Content From BrandShop | | Engage consumers with commerce |
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| Marketing-cloud suitors may come calling By Christopher Heine, Marty Swant |
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| Its metrics come under scrutiny again By Christopher Heine |
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| >From Snapchat to Facebook autoplay By Lauren Johnson One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and ... Read more » |
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| And there's only a hint of a brand behind it By Sami Main How often has someone just sent you a message that said "hey"? Maybe you weren't even lucky enough to get punctuation or capitalization with it. Maybe you were the one who sent such a bare-bones ... Read more » |
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| Sony is testing the tool By Marty Swant Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. Read more » |
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| Featured Jobs | | Bandujo Advertising + Design New York | | 14 West Baltimore, Maryland (US) | | The Richards Group Dallas, Texas | | Green Flash Brewing Company San Diego, California | | VistaGraphics, INC Virginia Beach, Virginia | | |
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| Brandshare Content From The Weather Company | | Time to clear up the forecast |
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| Instagram booms, while Houseparty quickly gains traction By Christopher Heine Last week, holiday shopping dominated a steady stream of digital marketing stats. During the last several days, the data points were more varied, providing a cornucopia of marketing intelligence. Read more » |
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| Personalizing ads based on past web browsing By Marty Swant Facebook is launching its "dynamic ads" for mobile app installs which could help target people who might actually download an app—and who might actually also want to use it. Read more » |
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| Includes Instagram takeovers and full-screen Facebook promos By Lauren Johnson As one of the biggest holiday marketers, Macy's has an intricate advertising plan mapped out weeks in advance before Thanksgiving. Read more » |
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