SOCIAL MEDIA

5 Instagram lessons from the Office of the Director of National Intelligence

Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. Here’s how the ODNI is standing out online.

A DAY IN THE LIFE

Nickerson’s Paul Doyle: ‘There’s work to be done and great stories to tell’

This pro shares his take on where the industry is headed this year and what gives him confidence to face the unknown.

WELLNESS

Is a happy and healthy workforce so much to ask for?

Ragan Communications CEO Diane Schwartz explains the rapid rise of a new business imperative, and the outlook for the rest of this year.

DAILY SCOOP

Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists

Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more.

COMMUNICATING UP

What trends will shape the future of measurement?

Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your PR measurement and brand reputation.

EMAIL

Up your email expertise with these pro tips

Here’s how communicators can overcome inbox overload and click fatigue to produce heartfelt, winning messaging in 2021.

PR INDUSTRY

4 comms tech advances PR pros must embrace

Kathleen Lucente, president and founder of Red Fan Communications, offers her view on where the next innovations will come in communications technology.

DAILY SCOOP

Walmart and Kroger announce DE&I donations, UK’s health care org pulls ‘sexist’ COVID-19 ad, and Planters to donate $5M to ‘acts of substance’

Also: Spotify, HBO Max and more launch content for Black History Month, Hendrick’s Gin offers a ‘moonbathing’ kit, ESG communications considerations, and more.

MEDIA RELATIONS

10 top media trends for 2021

For those looking to offer earned media coverage in the coming year, here are some developments you must follow.

VISUAL & VIDEO COMMUNICATIONS

3 keys to better, less painful video meetings

Follow these “three rules of Zoom” to make your meetings more tolerable in 2021.

SOCIAL MEDIA

5 influencer marketing predictions for 2021

In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.

DAILY SCOOP

Google and Robinhood receive backlash over GameStop trading moves, Levi’s creates lifestyle collection for Target, and Dunkin’ offers fans the chance for a drive-thru wedding

Also: The majority of PR pros consult on DE&I issues, DiGiorno offers free ‘pi’ for the Super Bowl, Kraft offers sweet, pink macaroni and cheese, and more.

PR INDUSTRY

Smart globalization: How PR pros should approach the global marketplace

As a post-pandemic world tries to rebuild essential connections, what should smart PR people think about their strategy in an interconnected, borderless media landscape?

PR DAILY AWARDS

Announcing Ragan’s 2020 PR Daily Awards winners

Check out the communications industry’s most impressive work from the past year!