Over the last 2 weeks, I've discussed Recency of Impressions and Initial Engagement (click here to catch up now).
To recap, Recency of Impressions, in a nutshell, refers to how recently you've posted on Instagram.
Instagram's algorithms track this information and tend to favor profiles who have been active within the past three months or so. The more recently you have posted, the better.
Initial Engagement refers to engagement that happens immediately after you post.
When you post to Instagram your post will only be shown to about 10% of your followers. Instagram then decides whether or not to share your post with the rest of your followers based upon how those people engage.
This week, I want to focus on Dwell Time.
Dwell time on Instagram is how long people stop to view or engage with your post. This is one of the most important aspects of the algorithm because it signifies that people are interested enough in your content to stop scrolling.
The average user spends 2 hours and 24 minutes per day on social media. They're inundated with content so it's crucial to focus on creating value when you're deciding what to post.
Creating a high level content strategy can really help to improve your Instagram profile and increase your dwell time. It's important to consistently post but you also don't want to drown your followers in content that isn't very interesting.
